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Cricket star Kevin Pietersen launches Sprite 24/7 Project

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Cricket star Kevin Pietersen launches Sprite 24/7 Project

KP24, England’s all-time top scorer Kevin Pietersen’s official foundation, has launched the Sprite 24/7 Project, in which seven teams of underprivileged adolescents will be invited to a ten-day cricket camp and tournament in Dubai.

Teenage boys between 16 and 18 years old will participate in training sessions with players and coaches before competing in a T20 tournament at the Sheikh Zayed Cricket Stadium in Abu Dhabi. One player will be selected from each team to receive a full scholarship to support their career in cricketing.

In addition to cricket-centric training, players will take part in enterprise sessions where they will learn career skills, participate in educational and team challenges and get an exclusive look into local TV studios.

In a press statement, Pietersen said, “I’m so excited to announce and launch this hugely ambitious project for a cause very dear to my heart.” He continued, “Wherever I’ve traveled, kids have always come to our training and joined in whenever they could. It’s forever been a regret of mine that our limited time in these areas meant I couldn’t repay them with the amount of time and attention they deserve. I’m incredibly proud and humbled to be able to put on this Sprite 24/7 Project and I can’t wait to meet all the boys out in Dubai.”

In 2011, Coca-Cola Middle East launched Sprite Cricket Stars as an initiative to promote a healthy lifestyle for blue-collar workers of the Asian community in the UAE.

Omar Bennis, director of public affairs and communications at Coca-Cola Middle East, said, “We are delighted to be involved in the KP24 Project with cricket legend Kevin Pietersen, as well as [to have] his support for our own Sprite Cricket Stars final, which is now in its fourth year and takes place later on the same day, December 4. Sprite and, more broadly, Coca-Cola Middle East, are committed to making a positive contribution to society, as well as spreading the importance of an active, healthy lifestyle and these are ideal platforms to demonstrate our support.”

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