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Communicate Levant | Advertising, marketing, public relations and media in the Arab world and beyond

Zain Iraq launches #HassaEliya for Iraqi youth

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Zain Iraq launches #HassaEliya for Iraqi youth

Telco company Zain has launched a new multi-faceted campaign dubbed “Hassa Eliya” meaning “Now for Me”. The initiative is focused on inspiring and empowering young Iraqi talents by encouraging them to explore their potential and skills, and equipping them with the necessary tools to help achieve their goals.

As part of the program, a Facebook page that serves as a platform for young Iraqis to voice their ambitions has been launched. As a testament to the need of such an initiative, the page received five million views in just 72 hours. Visitors can submit their ideas through the page and Zain Iraq will select a number of those suggestions and support their future development.

The media campaign has been launched through a TVC and Zain plans to launch a career program on YouTube, as well as a community-focused health, sports and innovation program.

will also incorporate a number of youth-focused activities including a motivating media campaign highlighted by the launch of a compelling television commercial with future plans to launch a career program on YouTube, as well as a community focused health, sports and innovation program.

The TVC was developed with three underground bands made up of 17 young Iraq talents who had never produced an official song or video before

Ali Zahid, Chief commercial officer at Zain Iraq, says in a press statement, “It is time the youth took the lead. Zain Iraq, through “Hassa Eliya”, aims to spread hope among younger generations, and make them feel that they have the necessary support and means to develop their abilities and talents. After all, this program is an incubator for young people’s potential, creativity and dreams. It provides them with the opportunity to communicate with the world and to present their ideas and projects to a much wider audience.”

“Hassa Eliya” has ambitious plans to touch upon multiple youth-oriented activities and disciplines including music, literature, scientific research, innovation and technology. Ultimately, Zain Iraq would like to have “Hassa Eliya” serve as an invitation and call to action to all young people across the country to treat the program as a channel through which they can share their aspirations and ideas.

The program also falls in line with Iraq’s vision for the year 2020 as well as with Zain Group’s own drive to inspire and empower the communities in which it operates.

 

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