This February, phone usage in traffic was banned in Sweden. Despite the ban, the number of car crashes didn’t decrease. To contribute to this issue, Volkswagen Sweden worked with Nord DDB to raise awareness through “Crashed Cases”regarding the risk imposed by texting while driving.
Volkswagen made 153 phone covers, which is the number of crashes that happened after the ban, from the wreck of the cars that were involved in these crashes.
Each case costs around 70$ and the profits go to Trafikskadefonden which will help rehabilitate the injured individuals involved in these car crashes.
Agency: Nord DDB
Andreas Dahlqvist, Chief Creative Officer
Anton Bolin, Art Director
Svante Pårup, Copywriter
Maja Björklén, Account Director
Hogir Aslan, Account Director
Susanne Johansson , PR director
Simon Higby, Creative Director
Magnus Wretblad, Business Director
Marc Östlund, Creative Designer
Luca Monterosso, Director / Editor
Edward Lever, Editor / Grade / Online
Tomas Wall, Producer / Post Producer
Marcus Dineen, Director of Photography
Anton Olin, Photography
Tobias Rückert, Director, Volkswagen Stockholm
Johan Karlson, Brand manager, Volkswagen Stockholm
Jeanette Asteborg, Marketing Director, Volkswagen Sweden