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Communicate Levant | Advertising, marketing, public relations and media in the Arab world and beyond

Communicate Levant | Advertising, marketing, public relations and media in the Arab world and beyond

UNICEF stands against violence and child abuse

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UNICEF stands against violence and child abuse

After launching the ‘UNICEF – End Violence Against Children  #بدي_ربيك_بلا_عنف’  campaign, MSL Group launches the second film that introduces a powerful pledge to involve all parents in the Lebanese society.

The first film has received more than 325,000 views and more than 2,000 shares on Facebook in 4 days only.

#ENDViolence

It’s time to bring back the real positive meaning of “I’ll teach you a lesson” #ENDViolenceصار لازم نغيّر معنى "بدّي ربيّك" لشي إيجابي#بدي_ربيك_بلا_عنف

Posted by UNICEF Lebanon on Friday, 8 June 2018

This second film features the parents and their points of view on this topic and it also sheds a light on positive parenting.

To all parents: together we can raise our children with love and patience.Together we can bring back the positive meaning of “I will teach you a lesson” #ENDViolenceلكل الأهالي: سوا منربّي ولادنا بمحبة واحترام. سوا فينا نخلّي معنى "بدّي ربّيك" يصير إيجابي#بدي_ربيك_بلا_عنف

Posted by UNICEF Lebanon on Wednesday, 13 June 2018

 

Key opinion leaders and parent influencers are taking the pledge by sharing a picture of themselves with their child expressing how they would like to raise their child hashtag-ing a certain value such as,  بدي_ربيك_باحترام , بدي_ربيك_بمحبة

 69% of the Lebanese know that physically abusing children is wrong. Nonetheless, six in ten children in Lebanon are subject to violence in their homes. The campaign creates a positive shock when he children are asked to play the role of the parent, and reveals how children wish to be treated by their parents.

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