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Communicate Levant | Advertising, marketing, public relations and media in the Arab world and beyond

Communicate Levant | Advertising, marketing, public relations and media in the Arab world and beyond

UM and Rani run on-ground activation at Comic Con Dubai 2016

Campaigns

UM and Rani run on-ground activation at Comic Con Dubai 2016

Rani Refreshments in partnership with UM Labs, the technology and innovation division of UM MENA launched a multi screening execution at the Comic Con Dubai 2016 last weekend. The on-ground media execution was crafted by combining old stream media – projection screens and the most consumed channel – mobile, with the support of technology designer Tedmob.

Visitors were urged to connect their mobile via a dedicated website to a grand screen at the Rani stand to spin and win by swiping their finger across their mobile screen activating the Wheel of Adventure in real time. This generated 2500 spins in nine hours, attracted 200 repeated visitors and gave away 1400 prizes ranging from Apple watches, gaming consoles and Virgin vouchers. The stand was awarded “Best Content at Comic Con Dubai 2016”.

This execution at Comic Con is part of a series of a bigger campaign “Rani Float Wheel of Adventure” running across the months of April and May targeting teenagers in KSA, UAE, Oman, Qatar and Jordan. By using a spin the wheel mechanic called the Wheel of Adventure online, instore and in malls; players are able to win prizes, including a total of 40 trips to each of the four countries of origin: Brazil, Malaysia, India & Spain.

To view the execution at Comic Con Dubai 2016, click here.

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