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Communicate Levant | Advertising, marketing, public relations and media in the Arab world and beyond

McDonald’s new campaign focuses on flash delivery

McDonald's Flash

Campaigns

McDonald’s new campaign focuses on flash delivery

Moving away from focusing on visuals of its products, McDonald’s is now taking a minimalist approach using the iconic nature of its products.

In the UAE, the brand, along with its agency DDB Dubai, has created a new print campaign to show the speed of “McDelivery”.

The three executions use the iconic light trails to show just how fast McDonald’s delivers its most popular food items – Big Macs, fries and Egg McMuffins.

Commenting on the campaign, Firas Medrows, executive creative director at DDB says: “Everyone knows the iconic McDonald’s food. By just taking the instantly recognizable colors and stretching them, we found a new way of showing just how fast McDelivery is.”

The campaign also includes social posts and YouTube pre-rolls.

 

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