Lacoste is one of the strongest brands ever created, and its iconic logo has seen tweaks and changes through its glorious years. But this year, Lacoste is replacing the famous alligator with icons of ten endangered animal species.
To support the International Union for Conservation of Nature (IUCN), the French brand has worked with BETC Paris on creating ten logos that represent ten endangered species that need more fame than Lacoste’s alligator. Specifically, the number of shirts up for sale represents the number of each species out in the wild. And each purchase made contributes to the preservation of these species.
After launching at Paris Fashion Week, the shirts produced went out of stock on Lacoste’s website, which shows the interest people have in saving the environment.
Lacoste’s logo was inspired by René Lacoste, and the logos for “Save Our Species” campaigns follow the same rules. The campaign changes the belief that endangered species are weak. Instead, it portrays them as bold as the brand’s famous alligator. The three-year partnership between Lacoste and the International Union for Conservation of Nature (IUCN), is aimed to slow down the extinction phenomenon of animal species and generate more awareness for animal safety and protection of the wildlife.