Kunhadi’s story started when 18 year-old Hady Gebrane passed away in a car crash in 2006. To make his memory go on and save lives, his parents and friends decided to found Kunhadi, an organization dedicated to promoting youth awareness on road safety. Since its initiation, Kunhadi has achieved success improving road safety and influencing the public opinion.
Kunhadi has took the importance of family ties and feelings of losing a beloved one as its core messages for its communications.
This year for mother’s day, kunhadi has worked with M&C Saatchi on this simple and touching video, which was produced by Wonderful Productions.
In the video, a group of individuals are asked about the worst news they could possibly tell their moms. But the truth is that the worst news a mom can hear is news she can’t actually hear from them.
Creative Director: Shadi Kaddoum
Associate Creative Director: Maya Toutoungi
Senior Art Director: Toufik Akiki
Writers: Nizar El Hindi and Pia Haddad
Executive Producer: Elie Zreik
Associate Producer: Serra Chehade
Business Director: Shermine Hraoui
Account Director: MC Hajjar
Account Executive: Roy R. Maghzal
Production House: Wonderful Productions