On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new integrated campaign #OneStepCloser.
Following a young woman as she cycles her way through a solo tour across a myriad of landscapes – and experience –, the film captures her various emotions. Since its launch just over a month ago, the video has been viewed more than 1,200,000 views.
“The #OneStepCloser campaign, is a tribute to that one decision that makes all the difference. The film’s parting message is a powerful reminder that wherever we want to be and whatever we want to achieve, it all starts with that one, important first step,” explains the agency, J. Walter Thompson.
“In the current environment of caution and uncertainty, the film pays tribute to fulfilling ambitions via a game of hard-earned inches.”
The agency specially composed the music to support the visual and emotional narrative, cheering viewers on to achieve their ambitions for tomorrow.
Aly Seif Al Nasr
Key 66 Productions