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Communicate Levant | Advertising, marketing, public relations and media in the Arab world and beyond

Communicate Levant | Advertising, marketing, public relations and media in the Arab world and beyond

Here is how PIMO celebrated Lebanon with Lipton

lipton boothh

Campaigns

Here is how PIMO celebrated Lebanon with Lipton

In order to create to create a TVC, Lipton selected PIMO for the mission.  Following the “Age of Real” motto, PIMO crafted the creative process to deliver the product that represents the freedom and resilience of the Lebanese consumer. The production was held by director Mazen Fayad and  Add Some Films productions.tvc LIPTOPNMynetworking, PIMO’s digital agency, also came up with a teaser and revealer outdoor campaign for the new Lipton loose tea with the concept of “3a mazejak ya lebnen”, which was adapted over several areas of Lebanon.

Lipton print

A booth was also placed in prominent locations across Lebanon. Shaped as a Lipton box, it allowed people to try the fresh taste of Lipton tea while enjoying Lebanese traditions; be it the Lebanese folk songs or the tarboush and the exceptional Lebanese manoucheh. The Lipton booth  created a pleasant ambiance in the greatest Lebanese cities such as  Saida, Tyre, Zahle and Raoucheh.

lipton booth

 

Lipton also asked tea lovers to compete by sending a photo of themselves drinking tea in their favorite area. The winners were to be featured in a future campaign. The competition compliments the “3a mazejak” concept behind the national campaign.

Read more: Is PR (as we know it) dead?

Lipton also decided to contribute during the holy month of Ramadan. With the aid of Ajialouna association, Lipton delivered 100 iftar packages daily, over a period of 26 days, which fed 2,600 families for a week. This initiative was part of the Unilever Sustainable Living plan.lipotnn Ajialouna Lipton’s national campaign connects Lebanon and unifies it under the umbrella of its traditions and heritage. The execution of this campaign reflects the spontaneity and enthusiasm of the Lebanese people as well.

Through this campaign, PIMO truly leads the way to another form of advertising. Welcome to the Age of Real.

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