In order to create to create a TVC, Lipton selected PIMO for the mission. Following the “Age of Real” motto, PIMO crafted the creative process to deliver the product that represents the freedom and resilience of the Lebanese consumer. The production was held by director Mazen Fayad and Add Some Films productions.Mynetworking, PIMO’s digital agency, also came up with a teaser and revealer outdoor campaign for the new Lipton loose tea with the concept of “3a mazejak ya lebnen”, which was adapted over several areas of Lebanon.
A booth was also placed in prominent locations across Lebanon. Shaped as a Lipton box, it allowed people to try the fresh taste of Lipton tea while enjoying Lebanese traditions; be it the Lebanese folk songs or the tarboush and the exceptional Lebanese manoucheh. The Lipton booth created a pleasant ambiance in the greatest Lebanese cities such as Saida, Tyre, Zahle and Raoucheh.
Lipton also asked tea lovers to compete by sending a photo of themselves drinking tea in their favorite area. The winners were to be featured in a future campaign. The competition compliments the “3a mazejak” concept behind the national campaign.
Lipton also decided to contribute during the holy month of Ramadan. With the aid of Ajialouna association, Lipton delivered 100 iftar packages daily, over a period of 26 days, which fed 2,600 families for a week. This initiative was part of the Unilever Sustainable Living plan. Lipton’s national campaign connects Lebanon and unifies it under the umbrella of its traditions and heritage. The execution of this campaign reflects the spontaneity and enthusiasm of the Lebanese people as well.
Through this campaign, PIMO truly leads the way to another form of advertising. Welcome to the Age of Real.