Knowing that World Cup fever is a rampant Lebanese tradition, this year Krikita joined in the fun wholeheartedly and brought its innovation once again to the fore with the launch of special edition packaging for its Ready-Serve range. The new Ready-Serve packs containing a special extra mix are now available dressed in the country flags of World Cup teams, and even the nuts displayed on the front of the packs have been given a witty transformation into football fans with zany reactions. A new slogan for the packs also gets in on the action.
In tandem with the launch, a TVC has been produced that combines the talents of Pimo and Code8 productions on a fun shoot using stop motion technology to transform photography by award-winning photographer Fares Jamal. The TVC shows various typical vignettes of Lebanese people taking their football fandom to the extreme for their favorite teams. The result is a unique TVC with an authentic, heartfelt message. The Ready-Serve packs are a must during every match this year and are available in special bundles of three.
This innovation is the latest of many fresh ideas that Krikita has been first in bringing to the market and which have given it the distinguished reputation of being a pioneer in packaging and mixes, and of continually leveraging cutting-edge technology in its production of quality nuts.