The Super Bowl is a well know destination for advertisers. Millions are watching so advertisers pull their stunts and pay hefty amounts of money to reach the largest audience. That’s why P&G has teamed up with Saatchi & Saatchi New York for this Super Bowl ad that is winning audiences over. Starring David Harbour from Stranger Things, the ad is a parody of every other super bowl ad cliché.
Till date, it has 4,748,658 views on YouTube.
The simple idea shows Harbour in every ad cliché, such as cars, beverage, insurance, or a fun beer ad. But, the main idea behind it is the tagline: “Every time you see clean clothes, it’s a Tide ad”.
This tagline brings Tide into every other Super Bowl ad. It works because it’s funny, and it’s funny because it’s true.
Advertising Agency: Saatchi & Saatchi, New York, USA
Chief Creative Officer: Javier Campopiano
Executive Creative Director: Paul Bichler
Creative Directors: Daniel Lobaton, Chad Baker
Associate Creative Directors: Max McKeon, Rafael Segri, Frederico Mattoso
Art Directors: Jacopo Biorcio, Erin Evon, Maddy Kramer
Copywriter: Blake Morris
Director of Integrated Production: Jenny Read
Executive Producer: Dani Stoller
VFX: The Mill
Music: Personel Music
Composer: Alexis Estiz