TBWA\RAAD Group has appointed Natalia Abboud to lead the Lebanon office as its managing director.
Abboud will be moving from the group’s Dubai office where she was, most recently, the head of business development and integration.
Abboud brings with her more than 18 years of marketing and communications experience, which includes work with clients such as, Nivea, Mars, Infiniti, Louvre Abu Dhabi, Royal Opera House of Oman, Dubai Shopping Festival, Nokia, Johnson & Johnson and 3M.
Abboud earned her MBA in marketing and corporate strategy at HEC in Montreal in 2006. Then she moved to the world of advertising working for the likes of the Montreal-based agency Cossette after which she returned to the Middle East and joined JWT in Dubai. Later, Abboud moved to TBWA\RAAD’s Dubai office in March 2010 as a brand leader, and in 2013 she got promoted to head of business development.
In a statement, the group says that Abboud is the right choice for representing TBWA\RAAD in the Lebanese market and for introducing new forms of partnerships between clients and agencies.