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Communicate Levant | Advertising, marketing, public relations and media in the Arab world and beyond

Patou Nuytemans replaces Edmond Moutran as Memac Ogilvy CEO

Patou Nuytemans, CEO, Memac Ogilvy


Patou Nuytemans replaces Edmond Moutran as Memac Ogilvy CEO

After 34 years as CEO, Edmond Moutran, founder and chairman of Memac Ogilvy, will step down from the role he has held since the agency’s inception in 1984 and move on to executive chairman.

Ogilvy’s EMEA chief digital officer and 22-year company veteran, Patou Nuytemans, will succeed Moutran, effective September 17. She will continue her role as EMEA’s chief digital officer.

In line with Ogilvy’s Next Chapter evolution, an integration strategy outlined by global CEO John Seifert at the start of the year, Nuytemans has been identified as the ideal candidate to lead Memac Ogilvy forward through this transition.

Nuytemans’s experience encompasses the representation of Ogilvy in five markets across multiple continents, including South Africa, France, Belgium, and the US and UK. She has served in her current role as the chief digital officer for EMEA for 14 years, and has been instrumental in Ogilvy’s evolution from a traditional agency to a digital one. Under Patou’s aegis, digital went from representing 15 percent of Ogilvy EMEA’s revenues ten years ago to well over 40 percent today.

“At the beginning of the year, John Seifert and the global leadership team announced Next Chapter: a paradigm shift in the way we think, work, and deliver. This global evolution has been many years in the planning, and seeks to unify Ogilvy’s many parts, and create a truly integrated agency,” says Moutran, in a statement.

“Creating One Ogilvy is not only in line with our thinking as a company, and our everlasting goal of making brands matter, but also in response to the changing landscape of industries, societies, and economies around the world. We are a people company, with clients at the heart. Adaptation and evolution are essential requisites to building the most relevant and successful brands, and maintaining our position as one of the leading agencies in the world. It is with this in mind that we proudly and whole-heartedly announce Patou Nuytemans as the new Chief Executive Officer of Memac Ogilvy group. She is an undeniable talent, and true leader in the digital age. We are confident she will drive Memac Ogilvy forward with creativity and gusto,” he adds.

Nuytemans will assume her new role on September 17, 2017, and be based in Memac Ogilvy’s hub office in Dubai.

“The success and legacy that Mr. Moutran has built with Memac Ogilvy is seldom seen in any market around the world. It’s an honor and a privilege to be taking the helm at such a connected, passionate, and creative group,” says Nuytemans.

“The Middle East region that Memac Ogilvy covers is recognized as one of the most important regions in our global network, and one with incredible potential. This comes down to the amazing talent on the ground, their new ways of thinking, and unrivalled dedication to delivering excellence when serving our clients. We are a people company, with clients at the heart, and it is the people that make Memac Ogilvy what it is. I cannot offer Mr. Moutran enough praise for the legacy he has built, and the team he has around him. I am confident this group will continue to deliver amazing work and grow into one of the global network’s biggest agencies,” she adds.

In the last decade, Memac Ogilvy has placed a significant emphasis on growing its digital offering, as well as integrating its disciplines. The Next Chapter strategy will ensure a continuation of this, with Nuytemans at the helm. She will be responsible for 14 countries, including the UAE, KSA, Egypt, Jordan, Lebanon, Syria, and Qatar.

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