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Communicate Levant | Advertising, marketing, public relations and media in the Arab world and beyond

Mindshare’s Hana Kaddaha Khatib to head GroupM Lebanon

Hana Khatib GroupM


Mindshare’s Hana Kaddaha Khatib to head GroupM Lebanon

GroupM, the number one global media investment management group and parent company to WPP media agencies Mindshare, Wavemaker, MediaCom, and BPG Maxus, is announcing a change to their management structure in Lebanon.

Hana Kaddaha Khatib, current Regional Managing Director of Mindshare Levant & Egypt, will be leading operations for the group as Managing Director for GroupM Lebanon, championing Mindshare, MediaCom and Wavemaker in the market.

With Mindshare since 2000, Khatib has held several Management roles across the Levant region and has helped foster remarkable success in the market. During her career with Mindshare Lebanon, the agency exhibited steady growth in size, profitability and fame; Khatib led her team to win more than 25 awards celebrating media creativity in renowned events such as Campaign ME, Media Cristal, Effie Awards and Festival of Media.

In 2009, Khatib was nominated the managing Director of year, celebrating her success launching the Mindshare office in Jordan. And before entering the world of marketing in 1995, Khatib graduated from Business School at the American University of Beirut (AUB) with a Bachelor degree in Business Administration.

She is currently an elected board member of the Lebanese Advertising Association and a member of the Lebanese media research committee.

All these achievements are topped by the pride in raising two happy kids at home and in coaching many executives into becoming industry leaders and senior managers at Mindshare MENA.

Khatib expressed her excitement to deploy the global and regional leanings to bring growth opportunities to GroupM agencies, clients, employees and equally to our key media suppliers.

“GroupM’s investments in data, technology; and above all in our people will help us achieve our ambitions in Lebanon. I am very excited to be a part of it.”, she says.

Commenting on Khatib’s appointment, Filip Jabbour, CEO for GroupM MENA says, “Hana’s experience will be invaluable to us as we leverage the group’s scale, offering and presence in Lebanon. [..] Hana takes immense pride in growing talent, and is in a great position to launch our various group products & services as needed in market. We are very excited to work with Hana on making this a momentous success for the group.”

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