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Communicate Levant | Advertising, marketing, public relations and media in the Arab world and beyond

Joe Nicolas replaces Chris Skinner as regional managing director of UM MENA

Joe Nicolas_Regional MD_UM MENA

Appointments

Joe Nicolas replaces Chris Skinner as regional managing director of UM MENA

As Chris Skinner moves on from the role of regional managing director of UM MENA – a position he has been in since 2013 – to President, UM EMEA, Joe Nicolas will take his place.

Nicolas has been with UM for eight years. In his most recent role as regional head of product, Nicolas has been responsible for the rollout and integration of UM’s product offerings of social, digital, branded content, technology and creative solutions.

“I am excited to be taking over this role at one of the largest agencies in the region. At a time where our region is undergoing a transformation, we have the right team, the right company culture and the right portfolio of clients to enable us to deliver great work and set new standards. I look forward to playing a major role in this and the continuing success and development of the agency in the coming years,” says Nicolas in a press statement.

MCN would like to thank Chris for his excellent leadership and in strengthening the agency’s position in the MENA region. We sincerely appreciate his vision and tenacity towards expanding the company’s portfolio and performance and we look forward to the next phase of UM under Joe’s leadership,” adds Ghassan Harfouce, group CEO, MCN.

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