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Communicate Levant | Advertising, marketing, public relations and media in the Arab world and beyond

Apple traffic on du increases after iOS8 upgrade

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Apple traffic on du increases after iOS8 upgrade

 

Amidst a flurry of announcements, Apple unveiled the latest iOS 8 on September 9. It was available for customers to download on September 17 at 9 pm in the UAE. Anticipating the increased traffic, telecommunications company du upgraded its Internet Content Delivery Network to avoid network congestion, and provide customers with a better upgrade experience.

This resulted in a new high for Apple traffic on du’s network second only to consumption of online video. For the first time on its network, du noticed an increase of 15 times in app traffic as compared to a regular day. On its fixed network, the Burj Khalifa PoP (Point of Presence), which services the area around the Burj, handled the highest volume of update downloads. Many users chose to update using du’s Mobile network, enabling their devices as a personal hotspot or tether, due to the WiFi requirements of the iOS 8 upgrade.

Saleem AlBalooshi, executive Vice President  of network development and operations at du, said in a statement: “iPhone users comprise a significant portion of our customer base, and we were able to predict this high volume of traffic in advance, given the popularity of Apple’s smartphones. As ever, our focus was on ensuring that our customers enjoyed a seamless experience in updating their devices, and so we undertook measures to bolster our network and provide a smooth, hassle-free iOS 8 download for our customers across the UAE”.

 

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