Car search website CarInsight.com has appointed The MediaVantage as its exclusive media sales representatives for the Middle East. The contract, awarded after a competitive pitch, enables The MediaVantage to sell advertising and manage all related commercial opportunities for CarInsight.com.
Rahul Kulshreshtha, the founder of CarInsight.Com, says in a statement, “With this partnership, we are looking forward to further expansion of CarInsight.com. Together we will be able to reach new key advertisers more efficiently and manage innovative, customized and effective campaigns. We are confident that The MediaVantage is the right choice to look after our advertising interest so that we can focus our expertise on product and market expansion.”
Manoj Khimji, managing director of The MediaVantage, adds, “This win represents another significant step for us in strengthening our digital portfolio. The region has a captive and ready-to-engage motoring audience and automotive is currently the largest spending sector on digital media in the Middle East. CarInsight.com ticks all the boxes from a user experience, which in turn provides advertisers with an ideal platform to reach car buyers, at exactly the right point in the buying cycle.”