UAE-based media sales representative company The MediaVantage has been awarded the exclusive contract to represent Qunar.com, a search engine in the outbound Chinese travel space. This partnership enables The MediaVantage to sell advertising and commercial opportunities to clients and media agencies in the Middle East territory. The contract, awarded after a competitive pitch, includes representation of all platforms of Qunar.com including Flight.qunar, Hotel.qunar, Travel.qunar and Car.qunar.
Abhilasha Khanna, digital solutions director, The MediaVantage, says in a statement, “We are glad to add Qunar to our portfolio, which is a testament to the work our team has done in these past few years. We hope to nurture this partnership and constantly focus on adding leading brands to our current digital portfolio. Currently, China represents a phenomenal opportunity for global and Middle Eastern hospitality and retail businesses, with the recent relaxation in visa norms there is a huge influx of high spending Chinese tourists to the UAE and wider Middle East.”
Michael Hsu, director, overseas markets, Qunar Digital, adds, “The GCC market and the Arab world has always been vital to us, especially as cities like Dubai position themselves as a shopping and transition hub for connecting flights. China has become the number one outbound tourism market with 133 million outbound tourists in 2016. Our product helps UAE businesses reach out to this huge vastly untapped customer base with customized solutions. We were looking at partnering with a representative that shares the same values and vision as us and who understands our brand, our audience and our opportunities thoroughly. We are confident that The MediaVantage will deliver optimum value to our media brand.”