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Communicate Levant | Advertising, marketing, public relations and media in the Arab world and beyond

Communicate Levant | Advertising, marketing, public relations and media in the Arab world and beyond

Product of the Year: 8th edition

Marketing

Product of the Year: 8th edition

After announcing the expert committee, Product of the Year Lebanon Awards, the only prestigious award renowned worldwide for rewarding innovation in the consumer-goods sector launched its  8th edition, filled with enthusiasm from consumers and companies. The categories are voted solely by consumers, through an independent survey reflecting the consumers’ voice. The 2018 Edition of Product of the Year Lebanon was held on the 28th of March at B by Elefteriades, in Aishti Seaside in a festive setting.

POY

The 8th edition witnessed considerable innovations across the participating categories, reaffirming the importance of brand creativity. Product of the Year involves a nation-wide consumer survey conducted by Nielsen, as face-to- face interviews across Lebanon. The survey findings are based on three parameters: Innovation, Attractiveness & Purchase Intent.

 

Product of the Year Philippe Gelder

Philippe Gelder, president of Vote Product of the Year worldwide said, “If consumers perceive and appreciate innovation, they will make your products profitable and sustainable. Innovation is the only ingredient to guarantee brands sustainability”.

Among the participating product producers were: Unilever, Procter and Gamble, Food and Drug Corporation, Ets. Antoine Massoud and others.

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