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Communicate Levant | Advertising, marketing, public relations and media in the Arab world and beyond

Communicate Levant | Advertising, marketing, public relations and media in the Arab world and beyond

Creativity shoots up as brands celebrate April Fool’s Day

Marketing

Creativity shoots up as brands celebrate April Fool’s Day

April dawned and brands have been quite inspired; some were scorned and others long desired.

This year again, the April Fools’ fever took over international brands.

We selected some of the stunts that we believe were worth highlighting – you be the judge.

  1. Google – Snakes on a map& Talking Tulips

Things are starting to slither up this year for Google, from the introduction of snakes on a map to its talking tulip (even your tulips can now complain).

  1. Dunkin’ Donuts – Super-Dough holder

The dream is still nowhere near. The Super-Dough cup holder could have actually been a hit. Maybe Dunkin’ should hold up to this concept for later. 

Honda travels back in time with its new edition of Honda Passport…Behold the Honda Passport, “the ‘90s Inspired Trim for the new 2019 Passport”.

This could have been both bad news and good news for the online dating community. The truth remains: when you’re going to be cat-fished, you are going to be catfished.

“To trim the nets like a captain, because scissors are SO regular season.” It would have probably been cool, except that most likely, wallets would be trimmed too…

These four flavors coming in sauce size are not that bad of an idea, actually. But what’s better than ordering a large shake, drinking it and dipping fries in it all at the same time?

Even the Communicate staff took part in this year’s April fools’ festivities with the PUBG mockumentary (yes, we went there).

However, not everyone was celebrating. Microsoft’s marketing chief Chris Capossela, for example, banned this ritual. According to an internal memo that was released publicly, he says that “data tells us these stunts have limited positive impact and can actually result in unwanted news cycles.” 

Based on the fact that Lebanese brands overwhelmingly abstained from pranking their audience this year, it seems that the Lebanese community agrees with Capossela. Most probably, Lebanon won’t be seeing more of the zaatar-flavored sweets prank anytime soon.

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