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Communicate Levant | Advertising, marketing, public relations and media in the Arab world and beyond

First ever Lebanese E-Motorshow pushes green practices across the board

emotorshow

Events

First ever Lebanese E-Motorshow pushes green practices across the board

Motorshows have been a part of the Lebanese society for a while, if only thanks to MTV’s highly popular eponymous TV show, which airs both in a weekly format (showcasing awesome cars) and a daily one (trying to sell you a sedan)… However, the e-Motorshow – a new event that will open its doors tomorrow for four days in Forum De Beyrouth – offers a different approach: showcasing cars AND protecting the environment.

“The show was a project conceived during the past year, focusing on renewables with a brief look at hybrids as well, because the Lebanese government decided last year to entirely remove custom fees for electronic vehicles (EV) and slash these fees to just 20% for hybrid cars, compared to the usual 50% you would pay to import an X5 BMW,” says Mark Anthony Karam, senior journalist at business website and one of the event’s media partners AMEinfo.

Sustainability and renewables are indeed at the core of the exhibition, with partners also pushing a green agenda:  for example, bottled water brand Talaya, which CSR strategy is heavily reliant on renewable, reusable, and recyclable campaigns, will offer attendees free glass water bottles for refilling, special edible and biodegradable plates as a way to fight single-use plastic waste, protecting the venue’s environment using Integrated Pest Management, and more green measures.

Uber, another partner of the event, focuses on renewable transport. Getting a ticket to the event will net you two $5 rides with the service and Uber riders will be carpooling.

Medco Electronic Vehicle Recharge station

Finally, the title sponsor, Medco is moving away from fossil fuels and is paving the way to renewables through an extensive sustainable program. Anecdotally, last week we spotted a car charging station in Beirut Downtown Souks that offered 1KW for 1,000 L.L.

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