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Communicate Levant | Advertising, marketing, public relations and media in the Arab world and beyond

Fernand Hosri group launches “Unleash your Creativity Contest”

Unleash your creativity


Fernand Hosri group launches “Unleash your Creativity Contest”

For the third consecutive year, Unleash your Creativity Contest, a CSR initiative by Fernand Hosri group, promoting sustainable development through engaging young talents in the economic and social world was held.

The contest was under the patronage of H.E. Mohamad Kabara Minister of labor, and in partnership with the Beirut Traders Association, the UN Global Compact, J Walter Thomson, Impact BBDO, Vanguards, Multiframes, SGBL, Saad Holding, Ritter Sport, and Giorgio Flowers.

The final ceremony enjoyed the wide participation of the prominent guests, and was honored by the official presence of Mrs. Marlene Atallah who represented HE Minister of Labor Mr. Mohammad Kabbara, Mr. Elias Aoun Head of the Lebanese Syndicate of Editors, and Dr. Bassem Bawab Member of the Board of Directors of the Beirut Trade Association, to name a few.

Fifity groups from eight distinctive universities (AUB, AUST, LAU, LU, NDU, USEK, USJ, and Balamand) participated in the challenging competition where they created an integrated campaign for Ritter Sport Chocolate.

Ten groups were selected to compete for the finals after projects evaluations, and an additional Group bypassed by collecting the highest number of votes on Social Media 3,713.

All 11 Groups attended coaching sessions lead by prominent people from different organizations such as, Vanguards, Impact BBDO,  JWT, and Sader Law Firm.

Six jury members, Riccardo Hosri (Sacotel), Dr. Bassem Bawab (BTA), Tarek Haddad (JWT) Joe Aboukhaled (Impact BBDO), Rodney Hunter (Alfred Ritter GmbH & Co), Elie Abi Saber (Banque du Liban) carefully picked the three winners.

Joanna Zbib, Rinad Yaghi, and Zaina Rasamny from AUB came first place, for Ali Tourba, Stephanie Tadros, Elio Kassab, and Marie Joe Geagea from LAU Byblos won the second place, and Maria Kattan, Emilio Chebly, Ali Jaber, and Dona Mokahal from LAU Beirut won the third place.

The first place winners will be traveling to Germany for an Internship whereas the second and the third won internships with Impact BBDO and JWT respectively.

As for the public, during the final competition, they had their share of choosing their favorite group. Nadine Fayed, Maryam Tabbara, and Aya Fares from LAU Beirut won both the online popularity votes and the public votes, they earned an Internship at Beiruting, and they will enjoy a full season movie Tickets from Grand Cinemas.


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