A trio of big Lebanese advertising names
The dream team is back. Philippe Skaff is partnering up again with Omar Nasreddine and Ghassan Khairallah. The trio of Lebanese ad veterans helped establish the Grey Group on the regional map in the 2000s. They will unveil a new agency on March 22 in Karantina, Beirut.
Skaff had kept himself quite busy. With Wassim Rizk, he established Multiple International, a global company handling tailor-made shows and urban creation projects. Among other big-scale events, Multiple International contributed to Sydney’s Vivid Festival in 2009, Beijing’s New Year Eve celebrations in 2012 and Hong Kong Pulse in 2014.
As for Nasreddine and Khairallah, they have created in 2016 Triptikum, a boutique creative and integrated communications agency based in Beirut. Triptikum has quickly positioned itself as a consequential player on the market.
Now, Skaff and Triptikum join forces with global PR group Hopscotch to form
The event announcement promises to “unveil their next generation of a