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What GroupM Connect’s millennial (and non-millennial) want
October 24, 2016Much has been said about millennials and what they want from their personal and professional lives....
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What UM MENA’s millennial (and non-millennial) want
October 24, 2016Much has been said about millennials and what they want from their personal and professional lives....
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What MediaCom’s millennial (and non-millennial) want
October 24, 2016Much has been said about millennials and what they want from their personal and professional lives....
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Celebrity and influencer marketing
August 4, 2016The number of influencers keeps increasing with every new social platform. As users find an odd...
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Win some, win some more
July 26, 2016There’s no dearth of advertising award shows and, sometimes, winning can do more harm than good....
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Get excited
July 25, 2016“In the Middle East, there have been many wars and recessions, and this is another recession....
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VIVA Kuwait wins YouTube’s Lantern Award
July 25, 2016YouTube announced today the winner of the Lantern Award, a YouTube-first designed to highlight the best...
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Group Plus Media appoints new group commercial director
July 25, 2016Katia Habshi has been appointed as the new group commercial director of Group Plus Media in...
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Facebook introduces new ways to advertise apps
July 25, 2016Facebook has recently announced new formats to advertise apps on the social network. With almost 90...
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How KSA-based Kasra plans to revive the Arabic language
July 25, 2016Nawaf Felemban is a rocket scientist turned management consultant. He recently founded Arabic website, Kasra. As...
