Contagious has released its list of Contagious Pioneers 2018, a global ranking of the agencies that consistently set the standard for creativity, innovation and excellence in marketing.
Among this list are two Dubai-based agencies, TBWA/RAAD and Impact BBDO, at No. 8 and 9 respectively, making TBWA/RAAD the leading agency in the Middle East.
While congratulating his team for their sterling work, Reda Raad, CEO of TBWA\RAAD Middle East, says: “A recognition of our consistent creative work from a respected international observer like Contagious is an honor as well as a matter of pride for our people. We are delighted to have been named in first place amongst the many talented agencies in the Middle East region and this will inspire our efforts moving forward. It is confirmation that we are providing our clients with a competitive edge through work that is disruptive and innovative.” “Our region is becoming an increasingly sophisticated market and demands a higher level of creative output from agencies and marketers. I am sure that we will see a lot more exceptional work coming out from the Middle East over the coming years.”
Contagious editorial director, Alex Jenkins, adds: “Contagious has a reputation for setting an exceptionally high bar for creativity and innovation, but those are just table stakes for being featured on I/O. It’s the quality of the strategic thinking behind their campaigns that propelled these agencies into this year’s Pioneers list.”
Paul Kemp-Robertson, co-founder of Contagious, further says: “Producing work of this caliber is hard enough, but to consistently deliver that quality across multiple clients demonstrates a deeper, systematic ability to produce exceptional marketing. That’s what the Contagious Pioneers list recognizes; the best and the bravest agencies on the planet.”
Here’s the full list:
- Saatchi & Saatchi, London
- McCann, Bucharest
- Clemenger BBDO, Melbourne
- CHE Proximity
- Colenso BBDO, Auckland
- Iris, London
- HumanSeven, Paris [previously Les Gaulois]
- TBWA\RAAD, Dubai
- Impact BBDO, Dubai
- Marcel, Paris