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RBBi to hold digital conference Digitalks focusing on e-commerce

Events & Awards

RBBi to hold digital conference Digitalks focusing on e-commerce

The digitally focused conference, taking place in Novotel WTC Dubai on January 24 from 8:30am to 12:30pm, will discuss “The Rising E-commerce Trends in the Middle East” for its first edition.

The conference will bring together a wide slate of industry experts from innovators, entrepreneurs, business leaders, and digital experts to address the next wave of the digital revolution.

Some of the keynote presenters are Sofiane Haddadi, head of media at L’Oréal; Amol Kadam, co-founder of RBBi; Mohammed Sajjad, director of e-commerce/digital and omni channel at eXtra; Heba AlSamt, digital media director of TV & Radio at DMI (Dubai Media Inc.; and Jon Myer, chief growth officer at DeepCrawl.

“I am thrilled to confirm such an impressive list of speakers,” says Naguib Toihiri, organiser of the conference and head of marketing at RBBi. “Digitalks is a unique professional platform for experts across the region to exchange ideas, discuss key challenges, and find progressive solutions. We want to see it grow into regular digitally-focused conference series that will help the industry connect better on various levels and implement the best practices faster”.

“Digital transformation has been a top priority in the global economy for many years now – with varying effects and levels of success for individual markets, industries, companies and consumers,” adds Sofiane Haddadi, head of media at L’Oréal Middle East. “Digitalks is one of the first local initiatives enforcing itself to support and accelerate the digital transformation through knowledge sharing, and I am proud to be one of the speakers supporting our industry in the Middle East.”

The agenda for the day covers topics such as:

  • How to optimize your digital assets for an omnichannel e-commerce strategy
  • Principles of UX in creating a seamless user experience, in a competitive marketplace
  • How to leverage your data to increase your return on marketing investment
  • The state and evolution of social media for e-commerce in the MENA region
  • SEO best practices in the e-commerce space to drive performance and boost ROI

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