The Dubai Lynx International Festival of Creativity is now well underway with over 1,700 delegates in attendance and the first shortlists released earlier today.
After a record 2,279 entries, shortlists for 12 of the 15 entry categories have this morning been released as follows: Film 33, Print 56, Outdoor 63, Radio 29, Media 70, Direct 20, Promo & Activation 28, Interactive 15, Print & Poster Craft 46, Design 35, PR 19, Mobile 5. All shortlists are now available to view at www.dubailynx.com with the work currently being exhibited and screened at the Madinat Jumeirah in Dubai, home to the 2014 Festival.
Yesterday delegates enjoyed sessions that included du’s Osman Sultan looking at the digital landscape of tomorrow; jewellery designer Stephen Webster discussing his position as designer, craftsman and storyteller; The Martin Agency’s Joe Alexander offering his point of view on building the brand story; Ibrahim Nehme, Editor-in-Chief at The Outpost, on the importance of narratives on different sociocultural movements; and Karen Corrigan from Happiness Brussels who explained the importance of the intelligent mixing of Prototyping and Digital Advertising for brands. A further 12 seminars are taking place throughout today and will be given by the likes of Newcast, Brothers & Sisters, BBH China, L & K Saatchi & Saatchi, Microsoft, Boom Pictures and Facebook.
Three Young Lynx competitions are currently taking place at the Festival, judging entries into Integrated, Media and Print categories. The competitions allow young industry professionals to battle it out and create inspiring campaigns to fit a brief set by a charity, not-for-profit or NGO. Their entries are then judged by dedicated global juries, putting their work on a global stage. The winners will be announced and presented with their certificates during the Dubai Lynx Awards Ceremony and will receive complimentary passes to the 2015 Festival.
Yesterday, delegates enjoyed an evening of networking at Lynx Connect. The party celebrated Motivate’s 35th Anniversary and allowed delegates to relax and socialise after a busy day at the Festival. A second evening of Lynx Connect will take place tonight, ahead of the Creative Club night taking place on Wednesday.