Consumer engagement was a leading driver in OMD’s success at this year’s MENA Cristals. It featured heavily in the seven awards the media network received at a ceremony held in Beirut on February 6. OMD was the most awarded media agency network this year.
OMD’s work for five of its clients was awarded in seven categories, demonstrating the breadth and depth of its expertise. McDonald’s received trophies in the ‘food/drink/mass consumption product’ and ‘best use of brand content’ categories, while The X Factor Arabia was awarded in the ‘media/culture/leisure’ and ‘best use of digital’ categories. Other success stories included Henkel Arabia’s Persil Abaya World for ‘best targeting of women’, HP’s Split X2 for ‘best use of outdoor’ and Pepsi’s “Power of One” Ramadan campaign for ‘best use of cultural’.
“It’s particularly gratifying to have so many campaigns rewarded in so many categories,” commented Nadim Samara, Managing Director of OMD UAE & Lower Gulf. “This result demonstrates the vast creative and effective spirit that energizes our teams, pushing us to achieve more for our clients. We strongly believe in ideas that work and these awards aptly illustrate how effective this approach is. We couldn’t have achieved this without the full support and partnership of our clients and industry stakeholders, as it is together that we can keep raising the bar.”
For OMD, 2014 has started on as high a note as it ended 2013, with the accolades of Media Agency of the year by Communicate MENA and Media Network of the Year by Campaign Middle East.