The organizers of the official international content market in Dubai, MYCONTENT, announced their plans for this year. The event will offer a seamless convergence of media, entertainment and technology.
MYCONTENT comes at a time, when the media and entertainment market in the UAE and across the globe is on the cusp of change, with a number of key contributing factors, including the region’s young population – fueling creativity and innovation in media services, the rising demand for local Arabic content – driving the growth of the local media industry, digital technology – creating more opportunities across various media platforms and driving investments in untapped markets.
With the evolving nature of technology, pushing the limits of innovation, MYCONTENT challenges the existing norms, embraces disruptive technology and delivers it par excellence, in order to meet the expectations of industry partners, exhibitors and all key stakeholders.
MYCONTENT this year features the all new ‘Plug & Work’ solution, which avoids the need to carry and make additional installations onsite and enables a hassle-free, on-the-spot, ready-made solutions for exhibitors. Plug & Work concept also answers to the new demands of the industry and looks after the ROI of clients. In addition, all exhibitors can expect guaranteed pre-scheduled meetings and choose their pre-designed exhibit units that are tailor-made to suit the requirements of attending clients in order to boost visitor engagement, collect real time data and offer a more personalized experience to everyone attending the event.
Vice chairman and group CEO of INDEX Holding, Anas Al Madani says, “As a number of sweeping reforms and fundamental changes are shifting the media and entertainment landscape in the UAE and across the globe, we feel there is a need for a new approach that nurtures creativity and innovation in the media industry. Armed with a new mindset and open to a world of opportunities in Dubai, Dubai’s International Content Market, MYCONTENT, presents a key gateway to the Middle East and African media industry. Facilitating great returns on investment for everyone attending this 2 days event, MYCONTENT satisfies the needs of the media industry.”
“The Middle East has always had a limitless appetite for engaging media content and with over 900 channels broadcasting high quality local content for more than 50 million TV households in the MENA region, there is an immense potential for innovation both in terms of creating and delivering content through the right media networks and platforms”, he adds.
MYCONTENT aspires to become the region’s most sought-after destination for creating, distributing, selling and buying high valued media and entertainment content. In addition, this premier ‘business-to-business event’, which is located in close proximity to the ‘Dubai Media City’ offers a great opportunity for media, production and distribution executives from many countries in the Middle East, Asia, USA and Europe to converge in Dubai and explore networking, learning and business expansion opportunities. Leading distributors and content providers, TV associations, film commissions, dubbing companies, satellite and broadcasting associations and other media entities will also be in attendance to showcase their latest media services.