Session two of Mobile Talks covers viewability

Viewability is a hot topic in the regional and global advertising industry and is eluding brands and advertisers, alike. While the MRC works to release its standards and guidelines on viewability, the regional industry can still take measures to alleviate clients’ concerns and look at measurability, holistically. The second session of Mobile Talks allowed members to dig into this conversation and discuss it from a regional perspective.

To see the discussion on viewability, watch the video below: