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Communicate Levant | Advertising, marketing, public relations and media in the Arab world and beyond

Communicate Levant | Advertising, marketing, public relations and media in the Arab world and beyond

Mobile Talks session one discusses 360° campaigns

Mobile Talks

Mobile Talks session one discusses 360° campaigns

Mobile Talks: Session One debated on the 360° campaign. During the deliberations, members from all the tables agreed that a multi-channel, multi-media campaign strategy isn’t necessarily the best idea, as some campaigns are better off being more targeted to specific mediums. Additionally, speakers discussed mobile versus TV budgets and how money is being allocated in the regional market.

To see some highlights of the session, click the video below:

 

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