Facebook has announced the winners of its fifth annual Facebook Awards recognizing the best creative work on Facebook and Instagram in the last year.
The MENA region brought home three awards with creative content from Lebanon taking home a Silver, and Saudi Arabia and Egypt winning a Bronze each.
Facebook Awards Winners 2016 in MENA
KAFA (enough) Violence & Exploitation – NGO/ Leo Burnett Beirut (Lebanon)
Give Mom Back Her Name – NGO/ Impact BBDO (Egypt)
Saudi Women’s Online March – P&G/ Leo Burnett Beirut (Saudi Arabia)
This year, two-thirds of the 2000+ entries came from outside North America.
Facebook also noticed some trends reflecting the broader industry:
• Video was king across all regions with the strongest entries incorporating some type of Facebook video component
• Brands thought “big” by attaching and leveraging their names to causes or ideas larger than their business
• Some of the most effective content focused on humor to drive consumer interest and interaction
• Market-specific trends underscored the growing international diversity of the Facebook Awards.