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Communicate Levant | Advertising, marketing, public relations and media in the Arab world and beyond

Communicate Levant | Advertising, marketing, public relations and media in the Arab world and beyond

Snapchat launches ‘Create Your Own Lens’ in the UAE, KSA, Qatar, Kuwait and Lebanon.

Snapchat

Digital

Snapchat launches ‘Create Your Own Lens’ in the UAE, KSA, Qatar, Kuwait and Lebanon.

To delve further into the world of AR, Snapchat will now offer the option for users to create their own custom AR Face Lens and make it available over a certain area so their friends and family can use it at a celebration like a birthday party or wedding.

There are over 150 templates to choose from and each can be personalized with a special text and emoji.

From puppy faces to vomiting rainbows and dancing hot dogs,Snapchat has helped popularize augmented reality by making it simple and fun.

Create Your Own Geofilters (previously On-Demand Geofilters) has been available for a few months and it allows users to frame the moment with a personalized filter of their choice. They have been hugely popular for weddings, parties and all kinds of location based events.

For more experienced AR creators Snapchat recently launched Lens Studio, a free desktop tool with which users can create 3D experiences like the dancing hot dog to distribute through Snapcodes.

Over ten billion videos are watched on Snapchat every day.

Create Your Own Lens is available now on web and iOS, with Android coming very soon.

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