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Communicate Levant | Advertising, marketing, public relations and media in the Arab world and beyond

Communicate Levant | Advertising, marketing, public relations and media in the Arab world and beyond

AM Bank launches its first credit card for women in Lebanon

AM Bank's Carte Blanche

Business

AM Bank launches its first credit card for women in Lebanon

Al Mawarid Bank, in collaboration with MasterCard, launches the first credit card “Carte Blanche” for “successful women” as of today.

At the launch event, AM Bank’s COO Nahla Khaddage Bou Diab told Communicate Levant that this invite-only card is part of a larger initiative (that will be fully unveiled later) catering to achieved, successful, and financially independent women who are willing to assist others.

The card comes with a checkbook wherein the cardholder can choose either method of payment without having to go through lengthy procedures. The bank also provides cardholders with a private banking service that offers advisory, real estate management, and investment solutions. Carte Blanche’s privileges extend to low-interest rate loans, exemption from annual fees, low markup exchange rates, unlimited card limit, as well as access to luxurious services (such as VIP invitations to events, lounges, travel accommodations and insurance, and a concierge to cover entertainment needs).

The card is only available in Lebanon, with invitations that have been extended to 150 successful women in the country.

“We believe there’s a lot of women can achieve if they collaborate together to bring out their power and ensure that organizations and societies are not deprived of this power,” said Bou Diab.

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