Publicis Groupe has appointed Raja Trad in the newly created role of Chairman of Publicis Groupe Middle East.
This is the first position of its kind in the region. Previously, Trad held the position of CEO at Publicis Communications Middle East – a position he held since 2016.
The creation of this role is in line with the Groupe’s ‘Country Leadership Model,’ which it launched in April 2017 in France and then rolled out in the UK, Italy, Africa and APAC region.
In his new role, Trad will report to Loris Nold, CEO Publicis Groupe APAC and overlook the regional operations of the Groupe across Publicis Communications, Publicis Media, and Publicis.Sapient.
Publicis Media is headed by Alex Saber as Chairman while Publicis.Sapient is headed by Kareem Monem as regional managing director for MENA.
Loris Nold, CEO, Asia Pacific, Publicis Groupe says in a statement, “I am incredibly excited with Raja’s appointment. He and I have partnered for years now and I am very confident that he will successfully drive our Groupe agenda in this complex, exciting and highly strategic region. Our strategy relies on two very important pillars: a solution-led approach and a country-led approach. This to ensure that we accelerate on our global game changers while driving the acceleration at country level.”
Raja Trad adds, “I would like to thank the Groupe for continuing to repose their trust in me. It has been a 37-year journey and every moment has been a learning. As a team, we have achieved a lot during these years by single-mindedly keeping our clients at the core of all that we do and continuing to build a team of talented men and women who love what they do. It will be my endeavor in the coming years to accelerate the collaboration across our solution hubs and all of their agencies in the region, working seamlessly with our leadership team, for the benefit of our clients’ brands and businesses.”