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Communicate Levant | Advertising, marketing, public relations and media in the Arab world and beyond

Communicate Levant | Advertising, marketing, public relations and media in the Arab world and beyond

FP7 wins at New York Festivals’ Midas awards

Agency

FP7 wins at New York Festivals’ Midas awards

Byblos Bank’s “No Home Like Home” campaign has won seven awards at the New York Festivals’ Midas awards.
Planned and executed by FP7 Beirut, the campaign won a total of seven awards at the festival; two Golds, four Silvers and one Bronze.

“The success of this campaign comes from a beautiful synergy between creative output, strategy and new ways to integrate with online and offline media., says Carl Bou Abdallah, senior brand planner at FP7 Beirut.
The film was produced by Clandestino films and directed by Wissam Semayra was well received by expats and Lebanese alike.

As explained by Bou Abdallah, the success of the campaign mainly depended on creating relevancy with expats outside Lebanon who return to Lebanon for their vacations. “Every single detail matters in the visual as it remarkets the service to reach the viewer and achieve campaign success,” he says.

The same campaign won two awards at the MENA Effies and is one of the most awarded banking campaigns to be generated in Lebanon.

Credits:
Agency: FP7 Beirut
Production House: Clandestino Films
Director: Wissam Smayra
DOP: Christopher Aoun
Soundtrack: Mashrou’ Leila – Aoede

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