The creative agency, BoboLink, has unveiled its newly redesigned identity, logo and website. This is the agency’s second revamp since it first launched back in 2011.
“The creative agency was founded on “catalyzing creative collaborations” between the client, the agency and our partners in Europe”, explains Labib Choufani, CEO of Bobolink. “We wanted an identity that reflects the original and botanical vibes of our office”.
“Following our intuition and basing our redesign on how our clients perceive us, we opted for a sleek new logo with roots in the typeface, something which was missing in the original identity”, adds Choufani. The strategy was initiated in-house, with Choufani setting the draft concept and exploring initial ideas. The aim was clear from the get-go: creating an “organic and lively” identity.
BoboLink did not stop at just the logo. A complete revamp only meant an entire redesign of the website to create a harmonious new identity. The brilliant result reflected the agency’s evolution since 2011. The newly re-launched website now boasts a fresh color palette, modernized typography, and a cleaner interface”.