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In-Depth
Irwin Gotlieb on rebundling, industry mistrust and what he won’t do in retirement
Image credit: Anindito Mukherjee/Bloomberg Irwin Gotlieb hasn’t taken two consecutive weeks off in the last 48...
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Martin Sorrell is being investigated. Here’s why.
WPP has confirmed that its board is investigating its CEO, Martin Sorrell, in response to undisclosed...
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The new pitch process: shorter, faster, better
When Domino’s went looking for a new Hispanic agency, its executives demanded certain agency employees be...
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Agency of the future: survival of the fittest
Image Credit: Illustration by Josh McKenna Two thousand eighteen is the new 1859, says Michael Kassan,...
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7 questions with Mirum’s Wissam Malaeb
Wissam Malaeb is the chief operating officer at Mirum, responsible for day to day operations. Wissam...
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Data privacy is not the only reason people are leaving Facebook
Brad Stulberg gets constant messages from Facebook to come back. It asks him to check in and...
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How has VAT affected e-commerce in the UAE?
Taxation is a globally accepted practice by the state to generate revenue and subsequently fund expenditures...
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Is “attention” the new language for TV advertising?
Joe Marchese has been vocal about shifting the TV ad marketplace to focus on consumer attention...
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P&G sees better attitude among big digital players. Then why is it still cutting spends?
Big digital players have done much since he issued a challenge for them to get third-party...
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4 things we learned at Mobile World Congress (MWC)
If there was a single conclusion to be drawn from Mobile World Congress – the wireless...
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