The world of media and marketing has gotten ever more complex in recent years. Shrinking budgets, demanding consumers, difficult economy and a rapidly changing ecosystem all means that the consumer now is more elusive than ever before. And if your target consumer is a luxury consumer, then that landscape is even more complex.
Consider these facts:
- 80% of customers are likely to visit a luxury store if there is any kind of entertainment through AR, IoT and VR
- 79% will visit stores to access interactive experience with the brands
- The e-commerce contribution to the Gulf high-end market is expected to reach $1.5bn by 2020-21
- 99 million millennials VS 77 million boomers make up a larger part of the luxury industry
- 45% of luxury consumers are asking for customized products and services
With this in mind, the fifth edition of arab luxury world, the Middle East’s leading luxury business conference, will return to the region on May 8 and 9
at JW Marriott Marquis, under the theme “New Consumer, Consumption and Change”. Organized by Mediaquest Corp – one of the leading publishing and events companies in the Middle East – the conference brings together luxury brands, distributors, agents, retailers, mall operators and service providers.
5 reasons you NEED to attend
- Amazing speakers
Hear from the likes of Alison Loehnis, President of NET-A-PORTER and MR PORTER, who will provide company insights into the Middle East consumer and highlight plans for development; Sonu Shivdasani, founder and CEO of Soneva, who will discuss what makes a service great and what drives consumers to come back for more; and Julien Tornare, CEO of Zenith Watches, will focus on the expectations of new consumers.
- Knowing how to capture the millennials
With more than 50% of the Arab population below the age of 30, how do you capture the attention of the savvy and demanding millennials? Find out in the provocative session on “Arab millennials” that will bring together Adi Al Fardan from Al Fardan Group, Candice D’cruz from Marriott International, Jamal Al Mawed from Dubai Properties, Keiichi Koyama from Elle Japan, Anne-Laure Malauzat from Bain & Company and Robert Meeder from SCAD Hong Kong.
- Exclusive insights about Arab consumers and mobile tech
Powered by OMD, this breakout session will help audiences understand the role HNW consumers expect brands to play in the age of mobile, and to dwell on the opportunities that allow us to build more engaging and meaningful experiences.
- Is the retail store dead?
Does e-commerce cannibalize or complement retail sales, especially in the luxury sector where 79% say they will visit stores to access interactive experience with the brands? How does the retail sector need to evolve to keep up with consumer expectations? Find out from Jon S. Maloy of LIGHTBLUE and Franck Boissinot, ex-Carrefour and current Shared CMO in the panel “The Store Killer” and hear from Bernard Cendron, Poiray Japan; Nicolas Chemla, Lumierenoire; Daniel Parry, Gulf Related; Hassan Fattah, Asda’a Burson-Marsteller; Franck Boissinot, Shared CMO and Stéphane J.G. Girod, IMD in the breakout session “The Holy Grail”
- Are you mobile-ready?
In a region where smartphone and Internet penetrations are among the highest in the world, the role of mobile in the consumer journey is undeniable. From branded content to activation and geo-fencing, from m-commerce to messaging apps, how can companies get the most out of mobile? The experts, Ihab El Yaman from MEMOB, Eric Bequin from OMD, Jake Thomas from Snapchat and Hussein Dajani from Nissan, get together in “Mobile or Nothing” to tell you how.
To register and/or check out the full agenda, click here: http://arabluxuryworld.com/