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MENA Effie 2016 winners announced!

Effie Mena Awards

MENA Effie 2016 winners announced!

Back for yet another edition, the MENA Effie Awards celebrates marketing effectiveness by recognizing “ideas that work”. Hosted by Communicate’s parent company Mediaquest, the awards took place on November 9 at The Pavilion – Armani Hotel in Dubai.

The excitement in the air was palpable as participants eagerly awaited their names to be called. This year, the 23 categories included three new categories – Healthcare Services, Seasonal Marketing and Branded Content – which proved to be highly competitive with two Golds being awarded in each of the latter two categories.

The four most awaited awards of the night are:

Grand Prix: “The Good Note” by J. Walter Thompson Beirut for Bou Khalil Supermarché

Most Effective Advertising Office of the Year: FP7/DXB

Most Effective Media Office of the Year: Starcom Dubai

Most Effective Agency Network of the Year: FP7 MENA

More details on the winners up soon.

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