J. Walter Thompson Company has kicked off the applications process for its third annual Helen Lansdowne Resor (HLR) Scholarship.
The Scholarship is an international opportunity that addresses the lack of female creative leadership in the ad industry by empowering female college students with the support they need to join advertising’s creative ranks.
Named after Helen Lansdowne Resor, the industry’s and company’s first female copywriter, the Scholarship was established in partnership with the 4A’s in 2014. Each year, it awards five individual scholarships up to $10,000. Additionally, each recipient will be offered a paid summer internship with a JWT office in her respective region, a JWT mentor, and a “first look” placement consideration upon graduation.
Matt Eastwood, J. Walter Thompson Company’s Worldwide chief creative officer, says in a statement: “The industry’s lack of female creative leadership has been a hot topic for years. The HLR Scholarship is one of many ways that we can help change the tide and help secure a more diverse future for the ad industry.”
Laura Agostini, the company’s chief talent officer, adds: “Helen joined JWT in 1908. 109 years later, she has made a mark on the industry and on us as an agency. Her name and her work are fueling our commitment to help more young women make their mark on creative work and the world. We’re honored to support her legacy.”
Since 2014, 10 young women from diverse academic backgrounds and across six regions have been named recipients of the HLR Scholarship.