Initiative MENA received global recognition for its accomplishments in media innovation at the 10th annual Internationalist awards for Innovation in Media.
The awards, which were handed out in New York City on April 3, are judged for breakthrough communications thinking, solving marketing problem through an innovative media strategy, and providing solutions worthy of world-class standards and results. This year, roughly 400 cases were submitted from 32 different locations worldwide. This year’s winners represented the top 12 percent of all entry submissions.
Initiative MENA won one Silver and two Bronze trophies. The first win was for its work on “Infiniti – Gone in 6 days,” which earned a Silver. The two Bronze awards were for its work on “Mobily – Snapchat for Music” and “Singapore Tourism Board – A route to the heart…through food.”
These campaigns have been shortlisted in other award festivals with Infiniti winning a silver at MENA Effie 2017 and Mobily being shortlisted at Festival of Media Global 2018.