ASDA’A Burson-Marsteller won the honor of being named the “Middle East Consultancy of the Year” at the 9th Gold Standard Awards held in Hong Kong. The agency also won Social Media Communications category for the campaign “New ways to connect with #AvayaEngage”. The campaign was recognized for its innovative use of digital channels to engage with stakeholders of the multinational technology company, Avaya, and to drive footfall to its global showcase event, Avaya ENGAGE.
“Today, the recognition of our work is transcending our traditional regional boundaries,” says Sunil John, founder and CEO of ASDA’A Burson-Marsteller, in a statement. “The Gold Standards, the most prestigious awards of their type in Asia Pacific and the Middle East, recognise the best of the best, and we are thrilled with our wins, which recognise the world-class standard of the work we do. Our team works tirelessly to produce work of the highest quality, and such recognition only fuels our passion to deliver excellence.”