The IAA UAE Chapter has announced the three lucky winners of its 2017 #IAATICKETTOCANNESLIONS competition at a networking evening held at its premises in Dubai Media City.
The winners are Omar OT Tom, strategic planner, Leo Burnett Dubai; Elie Raad, branded content manager, AMS and Levent Donertas, digital account executive, TBWA\RAAD.
The competition, which was held with the support of Choueiri Group and launched at the 2017 Dubai Lynx Festival, gives three young industry professionals the chance to win an all-expenses-paid week at 2017 Cannes Lions International Festival of Creativity (17-24 June 2017)
In addition to return flights to Cannes, accommodation for the week, and passes to the festival, the winners will also be enrolled in the Young Lions Academies.
Through social media, the IAA UAE Chapter invited working professionals, 30 years and younger from a UAE-based advertising agency, advertiser, production house, media industry and University (final year graduating students only) to “campaign their way to Cannes” by sharing a video showing why they deserve to go to the industry’s most respected festival. Participants were asked to submit their entries on the IAA UAE Chapter’s Facebook page using the hashtag #IAATICKETTOCANNESLIONS
Hani Ghorayeb, President of the IAA UAE Chapter, said: “With the industry becoming so dynamic and so many new fields coming to light, it’s never been more important to ensure that young talent has the facility and support to learn and grow. The #IAATICKETTOCANNESLIONS not only makes young advertisers mine their own creativity and originality to further their careers, it gives them a chance to learn from the best minds in the industry and apply that learning in the local market. The three winners stood apart because of their creative approach and their ability to elicit an emotional connection with their campaign. We wish them an exciting, enjoyable and fruitful week in Cannes.”
This is what the three winners had to say:
Omar OT Tom: “I’m looking forward to expanding my horizons and sharing everything I’ve learnt through the Dukkan platforms.”
Elie Raad: “Don’t wait for opportunity create it.”
Levent Donertas: “As a young & thirsty advertising professional, this is definitely a dream come true. I am already having a major FOMO thinking of all the great people I will meet, the chance to take part in the Young Lions Academy and how much else I can potentially absorb in under a week. Thank you to IAA UAE for the amazing opportunity. I can hardly contain my excitement!”