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Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Push notifications provider FoxPush launches in the Middle East



Push notifications provider FoxPush launches in the Middle East

First launched in Australia in February 2016, FoxPush is a web push notifications service provider that is now expanding to the Middle East with the opening of its Dubai office in April 2017. The tech provider’s services are based on highly advanced audience retargeting capabilities, enabling brands to send targeted and customized notifications to users on desktops, mobiles and tablets.

The company claims to have an average CTR of 20 percent and has already worked with clients in the Middle East including Tajawal, Khaleej Times, Dubai Media Incorporated, and Khaleejiah.

Other than its Sydney and Dubai offices, which service Australia and the Middle East, FoxPush also works across the US and Europe, with plans of opening another office in Warsaw, Poland toward the end of 2017 and expanding within Europe in 2018.

We caught up with Frederic Klat who heads the Middle East operation to understand more.

How can brands draw the line between annoying consumers by sending them push notifications and only sending them relevant and useful content?

To answer this question, we should determine first the reasons that pushes consumers to get annoyed. I can think of three main reasons:

  • If they feel that their privacy is being breached and they are getting intrusive messages, which they didn’t agree to receive
  • If they get irrelevant content, which does not match their interests
  • If the frequency for receiving such messages is high

With FoxPush, in order to send Web Push notifications, the brands should ask the user for permission first. Moreover, our advanced retargeting tools can drastically reduce the risk of sending irrelevant content hence reducing the risk of annoying the reader. Finally, we share with our clients best practices based on the industry they are in to help them draw their strategy when it comes to Web Push Notifications.

Can you give us an example of a website successfully using FoxPush to increase traffic?

We have more than an example of websites that have been using successfully FoxPsh. SABQ, Sport360, KhaleejTimes, AlBayan, Tajawal, HiaMag, and Layalina are some of our clients that have successfully increased their audience engagement, website return visits, traffic, as well as their campaign CTR, due to the efficiency of FoxPush and the ability of our tool to capture audiences from social media.

On average, what’s the percentage of users that subscribe to push notifications and does this depend on the sector/category? If yes, which sectors/categories have a higher percent of audiences signing up for push notifications?

There is no straightforward answer to this question as there are a lot of factors to take into consideration, such as the sector, the country, the audience demography as well as the audience brand loyalty and the readers’ interests.

For example, an e-commerce site would have on average 30 percent of its core website visitors subscribing to the web push notification service versus a news site which would get around 20 percent of their core website visitors subscribing.


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