As Twitter celebrates the 10th anniversary of the hashtag, we review the *top 5 brand-related hashtags in the Middle East – not just on Twitter, but also other social media platforms:
During Snapchat’s launch in KSA, Saudis were looking to have Mecca to go live on the 27th night of Ramadan. A partnership with STC saw the hashtag #Mecca_live trending in four Arabic countries as the whole world got to see and experience a never-before seen side of the witnessed the spiritual atmosphere of the Holy Month.
This hashtag was started by Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai, through this own Twitter account (@HamdanMohammed) to create an autobiography of Dubai through pictures and videos in January 2014. Since then, however, all users and brands have been using the hashtag on virtually every social media platform. In fact, there are more than 22 million posts with this hashtag on Instagram alone.
The Middle East’s version of Black Friday in the US, this hashtag was started by Souq on November 23,, 2016 and resulted in the sale of 1.2 million products over the White Friday weekend. It has been so successful that Souq has now trademarked the name “White Friday”.
This has been Vimto Arabia’s trademark hashtag for the last five years during Ramadan. The brand also produced three big pieces of video content in addition to shorter highlights to really push the hashtag, which has resulted in great user participation.
The simple offer by du has moviegoers happily running to the cinema but thanks to du’s humorous ads and its proactive social media accounts, the hashtag has become a staple for those sharing their cinema experience online.
*All information provided by Twitter MENA