Viewership Growth Increases as MBC Group’s #STAYATHOME operation continues
Brand Studio CG Updates
Back
Viewership Growth Increases as MBC Group’s #STAYATHOME operation continues
By Communicate StaffThu, Apr 09 2020
Contact

Launched at the onset of the Covid-19 situation, MBC Group’s #STAYATHOME operation continues to chart new levels of growth, providing the ultimate in entertainment and informative content, with an aim of increasing the number of people glued to their screens at home and keeping them there for longer periods of time. For the week ending April 4th, the region’s leading broadcasters have once again registered remarkable increases in “time spent” across all of their TV channels and VOD platform.

viewership-growth-increases-as-mbc-groups-stayathome-operation-continues

RELATED TOPICS
Brand Studio
MORE IN CG Updates
CG Updates
Choueiri Group Deep Dives
September 29, 2020 Pierre Choueiri Issues his First Comments on the Non-Renewal of the Partnership Between MBC Group and AMS FZ LLC
Tackling the non-renewal of the partnership between MBC Group and AMS FZ LLC after nearly 16 years of sustained commercial growth, Pierre Choueiri: “We’re proud of the mutual trust, record growth and shared successes with MBC Group, over 16 years. New partnerships with top industry players in perspective.”
CG Updates
Choueiri Group Deep Dives
September 14, 2020 DMS’ Exclusive Media Partner Anghami Raises Over $1 Million in Donations with “The Sound of Beirut”
Beirut’s sound echoed louder than ever before on Anghami on the night of Thursday, September 8, rolling out a rhythm of hope and sending messages of support to the Lebanese capital that translated into more than $1 million in donations.
CG Updates
Choueiri Group Deep Dives
September 08, 2020 Research on Advertising Perception – Intensive Hair Care Category
Choueiri Group’s Data Team has prepared another research series focused on the “Intensive Hair Care” category in KSA and how advertisers can benefit from key insights and staying on top of their consumers’ expectations and preferences. This week’s particular remit takes a closer look at “advertising perceptions” surrounding the category and how fresh insights can help brands to unearth untapped audience segments or behaviors, which could potentially fuel their communication plans.
CG Updates
Choueiri Group Deep Dives
September 03, 2020 “The Sound of Beirut” Fundraiser on Anghami
Healing Beirut’s wounds, one song at a time.