Research on Advertising Perception – Intensive Hair Care Category

Choueiri Group’s Data Team has prepared another research series focused on the “Intensive Hair Care” category in KSA and how advertisers can benefit from key insights and staying on top of their consumers’ expectations and preferences. This week’s particular remit takes a closer look at “advertising perceptions” surrounding the category and how fresh insights can help brands to unearth untapped audience segments or behaviors, which could potentially fuel their communication plans.