Reflecting On An Unusual Ramadan

The Choueiri Group’s data team examines how the Covid-19 pandemic is impacting the lives of Arabs in the UAE and KSA during the holy month of Ramadan. From the evident shifts in Ramadan activities to restrained and new spending habits- the research also focuses on consumer mindsets, once the lockdown begins to ease. The ongoing research initiative is aimed at supporting regional brands during the current crisis and equipping brand custodians with a better understanding of their audiences.